An Amazon Store is a separate multi-page microsite that can be created within Amazon itself. It serves as a virtual storefront for businesses and allows them to showcase their products and promote their brand story in an engaging and visually appealing way. Exclusive Brand Visibility
The majority of consumers start their product search on Amazon rather than Google and use the platform to discover new products. That means you can catch the eye of customers who would otherwise never visit your DTC website. But that's only half the deal. Unlike anywhere else on the platform, Amazon Storefront doesn't display your competitors alongside you on the page. This allows you to win the undivided attention of your audience. Improved Product Discovery
Amazon Store allows shoppers to discover your entire product line on Amazon via a customizable, appealing product portfolio, thus increasing possibilities for sales and customer engagement. It is also an excellent space for telling your brand's story and promoting your values. This could significantly enhance brand awareness among potential customers. Extensive Presence
An Amazon Store is essentially a piece of digital real estate you can acquire to increase your legitimacy as an Amazon seller. By expanding your presence, you ramp up your credibility both for the platform and potential customers. Each Amazon Store comes with its unique amazon.com web address that can be used in a plethora of marketing initiatives both inside and outside of Amazon. While Amazon Stores may not be the default landing for Amazon search results, they can be indispensable components of broader Amazon marketing strategies. Insightful Analytics
The reason why Amazon Storefront is worth having lies in the useful insights the analytics can give. You can get a wealth of data about every important metric, including page views, click-through rates and conversion rates, as well as learn about various aspects of customer behavior. You will benefit immensely from using all the information you can put your hands on, so an opportunity like that is too good to pass up. More info on Amazon store and other services at Weby Corp
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